Trade shows and conferences can be very controversial as some companies doesn’t see the return on investment that they can represent. In the Aerospace industry, theses events are the main Go To Market solution for most of the companies. We are working in an industry that has highly confidential information and it is necessary in most of the case to establish a face to face buyer- seller relationship. Trade shows and conference allow as well to connect with our peers and continue developing specific expertise.
So which Trade Show it is best to attend depending on your type of business and expertise? There are dozens of trade shows worldwide to choose worldwide, which ones are worth visiting?